3 GTM Stages for Founders

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✅ This document outlines the key focus areas for each phase of a startup's Go-to-Market strategy: Experimentation, Early Traction, and Growth to Scale.

In a nutshell:

• Hustle fast, learn from broad feedback, and avoid adding rigid processes.
• Stay focused on one target market, avoiding distractions outside the ICP.
• Operationalize scalable processes without losing focus on core segments.